Privacy Policy
Last Updated: [Month Day, Year]
Effective Date: [Month Day, Year] · Last Updated: [Month Day, Year]
Welcome to Astra ("we," "us," or "our"). This Privacy Policy explains how we collect, use, store, disclose, and protect information when you use our website, applications, AI chat experiences, and related services (collectively, the "Services").
Our Services may include astrology readings, tarot experiences, and other spiritual, reflective, or divination-related features powered by software, AI systems, and related technologies.
By using our Services, you acknowledge that you have read and understood this Privacy Policy.
1. Scope of This Privacy Policy
This Privacy Policy applies to personal information we collect through:
- our website and related web pages;
- user accounts and subscription flows;
- AI chat, reading, and interpretation features;
- customer support communications;
- emails, newsletters, and marketing interactions;
- other products, tools, or experiences that link to this Privacy Policy.
This Privacy Policy does not apply to third-party websites, apps, or services that may be linked from our Services. We are not responsible for the privacy practices of those third parties.
2. Information We Collect
We collect information in several ways, including information you provide directly, information collected automatically, and information received from service providers or other third parties.
A. Information You Provide Directly
Depending on how you use the Services, we may collect:
- your name or display name;
- email address;
- account login credentials;
- billing and subscription information;
- customer support messages and correspondence;
- preferences, settings, and saved content;
- content you enter into forms, chat fields, or reading interfaces.
B. Reading Inputs and Personalized Experience Data
Because our Services may provide personalized spiritual or divination-related experiences, we may collect information you choose to submit in connection with those experiences, such as:
- astrology-related inputs, including birth date, birth time, and birth location;
- tarot-related inputs, including questions, selected cards, spreads, choices, or session preferences;
- other reading-related inputs, including prompts, contextual details, symbolic selections, notes, or preferences you choose to provide.
We use this information to generate, personalize, and improve your experience with our Services.
C. AI Conversations and User Content
If you use our AI chat or interactive reading features, we may collect:
- prompts, questions, and messages you submit;
- generated responses and outputs;
- feedback you provide on responses;
- interaction history, including how you use certain features.
Please do not include highly sensitive personal information in chat inputs unless you believe it is necessary for your intended use of the Services.
D. Information Collected Automatically
When you access or use the Services, we and our service providers may automatically collect certain information, including:
- IP address;
- browser type and version;
- device type, operating system, and device identifiers;
- approximate location based on IP;
- referral URLs;
- pages viewed and features used;
- timestamps, session activity, clicks, and interactions;
- crash logs, diagnostics, and performance data;
- cookie identifiers and similar tracking information.
E. Information from Third Parties
We may receive information from third parties such as:
- payment processors;
- analytics providers;
- authentication or account services;
- marketing, advertising, or attribution providers;
- customer support tools;
- fraud prevention and security vendors.
3. How We Use Information
We may use personal information for the following purposes:
- to provide, operate, and maintain the Services;
- to create and manage user accounts;
- to process purchases, subscriptions, and payments;
- to deliver personalized readings, interpretations, and AI-powered experiences;
- to respond to inquiries and provide customer support;
- to send service-related notices, updates, and security alerts;
- to personalize content, features, and user experience;
- to analyze usage trends, improve site performance, and understand how users interact with the Services;
- to monitor, detect, prevent, and address fraud, abuse, security incidents, and technical issues;
- to comply with legal obligations and enforce our terms;
- to send promotional communications, where permitted by law;
- to improve, refine, and develop our products, features, safety systems, and underlying models.
4. AI Conversations and Service Improvement
To provide and improve our AI-powered features, we may use prompts, conversations, interaction history, and related usage data to:
- improve response quality, relevance, and consistency;
- personalize experiences and session continuity;
- refine existing features and develop new features;
- improve system reliability, safety, moderation, and abuse prevention;
- support internal research, testing, quality assurance, and model improvement.
Where feasible, we may take steps designed to reduce the amount of directly identifying information used in internal improvement processes.
We do not sell private conversations to advertisers.
5. Cookies and Similar Technologies
We and our service providers may use cookies, pixels, local storage, SDKs, and similar technologies to:
- keep you signed in;
- remember preferences and settings;
- enable core site functionality;
- measure traffic and performance;
- understand how users interact with our Services;
- support marketing, attribution, and campaign measurement;
- improve the overall user experience.
You may be able to control cookies through your browser settings or other device-level controls. Please note that disabling certain cookies may affect the availability or functionality of parts of the Services.
6. How We Share Information
A. Service Providers
We may share information with vendors, contractors, and service providers that help us operate our business and Services, such as providers of:
- cloud hosting and infrastructure;
- payment processing;
- analytics and diagnostics;
- email delivery and communications;
- customer support tools;
- authentication and account services;
- security, fraud prevention, and moderation tools.
These parties are generally permitted to access personal information only as needed to perform services for us.
B. Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.
C. Legal, Compliance, and Protection Purposes
We may disclose information if we believe in good faith that doing so is necessary to:
- comply with applicable law, regulation, legal process, or governmental request;
- enforce our Terms of Service or other agreements;
- investigate or prevent fraud, abuse, security issues, or violations;
- protect the rights, property, or safety of our users, our business, or others.
D. With Your Direction or Consent
We may share information when you ask us to do so, direct us to do so, or otherwise consent.
7. Data Storage and International Transfers
Our Services are operated with infrastructure and service providers that may be located in the United States and other jurisdictions. Your information is stored and processed in the United States.
By using the Services, you understand that your information may be transferred to, stored in, and processed in the United States and other countries that may have data protection laws different from those in your country of residence. Where required by applicable law, we take reasonable steps intended to provide appropriate safeguards for cross-border transfers of personal information.
8. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- provide and maintain the Services;
- manage accounts and subscriptions;
- preserve user preferences and reading history, where applicable;
- improve our products and features;
- comply with legal, tax, accounting, and regulatory obligations;
- resolve disputes and enforce our agreements.
Retention periods may vary depending on the type of information, the nature of the relationship, and legal or operational requirements. When we no longer need personal information, we will take reasonable steps to delete it or de-identify it, where appropriate.
9. Data Security
We use reasonable administrative, technical, and organizational measures designed to help protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, platform, storage system, or transmission method is completely secure. As a result, we cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of your account credentials and for using the Services in a secure manner.
10. Your Privacy Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information, including the right to:
- request access to personal information we hold about you;
- request correction of inaccurate personal information;
- request deletion of personal information, subject to applicable exceptions;
- request a copy of certain information in a portable format, where applicable;
- object to or restrict certain processing, where applicable;
- withdraw consent where processing is based on consent;
- opt out of marketing emails by using the unsubscribe link in those messages.
To exercise privacy rights, please contact us at [[email protected]].
We may need to verify your identity before processing certain requests. We may also decline or limit requests where permitted by applicable law.
11. U.S. State Privacy Disclosures
If you are a resident of a U.S. state that provides privacy rights under applicable law, you may have additional rights, which may include:
- the right to know categories of personal information collected;
- the right to know whether personal information is disclosed to third parties;
- the right to request deletion or correction;
- the right to access specific pieces of information, where applicable;
- the right not to be discriminated against for exercising privacy rights.
We do not sell private chat content to advertisers.
If applicable law treats certain advertising or analytics disclosures as "sharing," you may have the right to opt out of that activity. To submit a request, contact us at [[email protected]].
12. Marketing Communications
We may send you service-related communications and, where permitted, promotional emails or updates about our Services.
You can opt out of promotional emails at any time by clicking the unsubscribe link in the email or by contacting us. Even if you opt out of promotional messages, we may still send transactional or service-related communications.
13. Children's Privacy
Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If you are a parent or guardian and believe that a child under 13 has provided personal information to us, please contact us so we can take appropriate steps.
If local law requires a higher minimum age for digital consent, that higher standard will apply where required.
14. Third-Party Services and Links
Our Services may integrate with or link to third-party services, websites, or tools. Their privacy practices are governed by their own policies, not this Privacy Policy.
We encourage you to review the privacy policies of any third-party services you access through our Services.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements, or privacy practices.
When we do, we will update the "Last Updated" date at the top of this page. If required by law, we will provide additional notice or obtain consent.
Your continued use of the Services after an updated Privacy Policy becomes effective means that you acknowledge the updated policy.
16. Contact Us
If you have questions, requests, or concerns about this Privacy Policy or our privacy practices, please contact us at: